LIANA LOUZON
The Founder.
The Designer.
The Creator.

ROCKING VIBE is the energy I choose to put into the world—an extension of purpose, passion, and the fire that fuels transformation.
So you can turn moments into momentum and stand with unshakable confidence of your own power. THIS IS MY STORY
1980
Made My First Appearance

Born in Moscow, USSR, to a two-time Olympic Champion, I was raised in the heart of the Olympic Village—an environment fueled by ambition, resilience, and the pursuit of greatness. Surrounded by high achievers, I learned early that dedication and mindset shape destiny.

1988
Entrepreneurial Spark

At just 8 years old, I made my first $25 selling American bubblegum my mother brought back—a rare treat in a communist country. It wasn’t just about the money; I was naturally drawn to creating opportunities where none existed.
1990
A Grandmother’s Wisdom

My Babushka, my guiding light, gifted me my first wish-pyramid. Together, we wrote my dreams on paper and tucked them inside. One by one, they came true—teaching me that what we believe, we create.

1992
Rooted in Contrast: City Elegance & Wild Freedom

My mother moved to Canada, and my Babushka became my unwavering anchor, fully stepping in to raise me. I spent the school year in the heart of Moscow, absorbing the city's grandeur and cultural influence, and summers in the untouched countryside, where I ran wild with the wind. This contrast shaped my sense of elevated style and a deep, unshakable connection to the earth and nature.
1994
A Suitcase and a New Beginning

With a single suitcase in hand, my Babushka brought us to Canada, leaving everything familiar behind. We struggled financially, but this new country offered possibility—and I refused to take that for granted. Every challenge became an opportunity, and I embraced each one with determination, knowing the future was mine to shape.

1996
Finding My Voice Without Words

Amid the whirlwind of starting over, jewelry making became my sanctuary—a way to find stillness in the storm of change. It was my escape, my safe space. At the same time, without knowing the language, I learned to connect through energy and intuition, developing a deep understanding of unspoken connection—one that would shape the way I move through the world.
2005
The Expected Path

I graduated from the University of Western Ontario with a degree in Kinesiology and stepped into a stable career as a clinical educator. A steady paycheck, a clear direction—on the surface, everything was falling into place. But deep down, I felt a pull toward something more, something I couldn’t yet name.
2007
Losing Myself to Discover Myself

Despite life following the "right" path, I felt lost, like a part of me was waiting to be discovered. So, I walked away. I quit my job and set off alone, backpacking through Southeast Asia in search of something deeper. The following year, on a climb up Mount Kilimanjaro, with my little camera in hand, I had a moment of clarity—I could feel and see through the lens in a way I never could with words. Photography wasn’t just a tool; it was a way to capture the world as I felt it.

2008
A lens Into My Future

That clarity led me to a bold move—I bought a used camera for $400 and set out for Toronto to build a career as a professional photographer. The energy of the city felt familiar, echoing the vibrance of my childhood in Moscow. I hustled, I adapted, and I let my camera become my voice. I was broke, but I lived with purpose, passion, and unwavering belief that I was on the right path.
2009
Finding My Focus

I started in the fashion industry, shooting Toronto Fashion Week for ELLE Magazine. But instinctively, I was drawn to athletes—their energy, their discipline, their drive. It felt familiar, like home. Growing up in the Olympic Village, I was surrounded by that mindset, and without realizing it, I had gravitated back to what I knew best. My breakthrough came when I landed my first international magazine cover featuring Georges St. Pierre—followed by three more that same year. From there, my career took off, leading me to shoot for Reebok, Lululemon, and GoodLife.

2010
Loss, Love, and a New Beginning

I lost my idol and inspiration—my Babushka. It made me realize how short and precious life is. That same year, I married the love of my life, and a year later, we welcomed our daughter, Lola—named after the woman who showed me what unconditional love is, who always saw my potential, and never let me forget it. And with that, a new woman in me had stepped up.


As I stepped into the unfamiliar world of motherhood, I naturally gravitated back to jewelry making—just as I had when I first moved to Canada. It became my grounding force once again. One day, I spent an outrageous amount on crystals, unable to ignore my deep pull toward them. That was the moment I felt, for the first time, that working with crystals wasn’t just an interest—it was a part of me, an extension of who I was. I didn’t yet know where it would lead, but something had awakened.

In February, I went for it—I founded ROCKING VIBE and made my first official online sale. Just two months later, I found out I was pregnant with my third child. For the next two years, my passion for this growing side hustle burned brighter, woven between diaper changes and photoshoots, slowly evolving into something bigger than I had imagined.


When COVID-19 put life on hold, it felt like an eternity of isolation, and somewhere in it, I lost a part of myself. With schools closed, I was fully immersed in motherhood, homeschooling three kids and pressing pause on everything else. As the world reopened, I realized I had forgotten who I was beyond being a mother. In the process of authentically rediscovering myself, I turned to ROCKING VIBE to walk myself home—to reconnect with my purpose, my creativity, and the impact I was meant to make in the world through my true calling.

I am a mother to three wild and beautiful souls, living my passion each day from our riverfront home in Canada, tucked in the Carolinian Forest. Here, surrounded by nature, I raise my children barefoot on the earth—free to explore, create, and grow in their own rhythm.
Through ROCKING VIBE, I pour my energy into something real—something that inspires, empowers, and reminds others of their own limitless potential. And when my journey is done, I will leave this world better than I found it—through the energy I’ve shared and the creations that will continue to live on.

MY PERSONAL GO TO PIECES

THE ROCK RING: My Alter Ego in Jewelry

REBEL: My Power Statement
When I put this on, it’s not just about accessorizing—it’s about locking in my presence. The chunky quartz centerpiece? That’s pure amplification, dialing up my energy to match the moment. The bold, adjustable chain? It’s power worn my way, on my terms
.

INITIAL NECKLACE: My Identity, My Symbol
The world will always have opinions. But my name? My story? That’s mine.
This piece isn’t just an accessory—it’s a declaration. A quiet, steady reminder that I stand behind myself, I back myself, I believe in myself.

JUNO: My Timeless, Edgy Finishing Touch
Trends change. JUNO stays legendary. The sleek arrowhead pendant adds just the right edge to any look—fierce, refined, and always on point. Whether layered up or worn solo, it’s the finishing touch that never misses. And let’s be real—an arrowhead is just straight-up badass.